Phia’s Phoebe Gates and Sophia Kianni discuss shopper AI at Disrupt 2025 | TechCrunch

Client AI is having its breakout second — and few startups have captured the highlight this yr fairly like Phia. The AI-powered purchasing assistant has change into certainly one of 2025’s buzziest launches, not just for its imaginative and prescient of how Gen Z outlets, but additionally for the powerhouse founders main it: Phoebe Gates and Sophia Kianni.

At TechCrunch Disrupt 2025, taking place October 27–29 at San Francisco’s Moscone West, the 2 will take to the Disrupt Stage to share how they’re constructing Phia right into a sturdy shopper model, what it takes to scale in certainly one of tech’s best markets, and the way they’re turning viral buzz into lasting market affect.

The following period of shopper AI

Phia goals to reinvent the best way digital natives uncover, evaluate, and store for merchandise — mixing AI help with the values of acutely aware consumerism. For Gen Z, the purchasing journey is about greater than comfort. It’s about belief, personalization, and aligning selections with private ethics. Gates and Kianni are betting that the subsequent technology of shopper AI should ship on all of these fronts without delay.

From advocacy to AI

Phoebe Gates, co-founder of Phia, is an entrepreneur and passionate advocate for ladies’s reproductive rights and gender fairness. A Stanford graduate in human biology, she has labored with international healthcare leaders, activists, and advocates to drive significant social change. Gates applies her entrepreneurial focus to encourage a brand new technology of ladies in enterprise. Acknowledged by Reproductive Freedom for All because the 2024 “Rising Reproductive Freedom Champion,” she continues to be a voice for progress whereas constructing Phia into a number one AI purchasing model.

Sophia Kianni is the co-founder of Phia. She is an Iranian American entrepreneur and local weather activist who has made waves because the founding father of Local weather Cardinals, the world’s largest youth-led local weather nonprofit. Named to Forbes 30 Beneath 30 and BBC’s 100 Girls, she additionally served because the youngest UN local weather adviser in U.S. historical past. Now she’s making use of her storytelling and advocacy experience to scale Phia. A Stanford alumna, Kianni is concentrated on utilizing AI to empower smarter, extra sustainable shopper selections.

Learn to construct for development, loyalty, and impression on this session

Scaling a shopper AI model is not only about tech — it’s about profitable belief, adapting rapidly to market shifts, and understanding stand out in a loud area. Gates and Kianni will focus on:

• Turning consideration into adoption: How Phia is shifting past hype to construct actual shopper loyalty.
• The Gen Z issue: Why at the moment’s youngest buyers count on personalization, transparency, and values-driven tech.
• Constructing for scale: Classes from taking an early-stage thought into one of many hardest markets in tech.

Don’t miss the ticket financial savings

With greater than 10,000 founders, buyers, and operators set to assemble at TechCrunch Disrupt 2025, this session is a must-see for anybody constructing in shopper AI, commerce, or brand-driven tech who needs to win Gen Z loyalty. Be within the room when Phoebe Gates and Sophia Kianni break down the subsequent frontier of AI-powered purchasing. Register at the moment to save lots of as much as $444. Extra than simply you? Save 20% for teams of 4-9 by tomorrow, October 3.