Pintarnya, an Indonesian employment platform that goes past job matching by providing monetary companies together with full-time and side-gig alternatives, mentioned it has raised a $16.7 million Collection A spherical.
The funding was led by Sq. Peg with participation from present buyers Vertex Enterprise Southeast Asia & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan based Pintarnya in 2022 to deal with two of the most important challenges Indonesians face day by day: incomes sufficient and borrowing responsibly.
“Traditionally, mass workers in Indonesia find jobs offline through job fairs or word of mouth, with employers buried in paper applications and candidates rarely hearing back. For borrowing, their options are often limited to family/friend or predatory lenders with harsh collection practices,” Henry Hendrawan, co-founder of Pintarnya, informed TechCrunch. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”
Round 59% of Indonesia’s 150 million workforce is employed within the casual sector, highlighting the difficulties these staff encounter in accessing formal monetary companies as a result of they lack verifiable earnings and official employment documentation.
Pintarnya tackles this problem by partnering with asset-backed lenders to supply secured loans, utilizing collateral reminiscent of gold, electronics, or automobiles, Hendrawan added.
Since its seed funding in 2022, the platform at present serves over 10 million job seeker customers and 40,000 employers nationwide. Its income has elevated nearly fivefold year-over-year and expects to succeed in break-even by the tip of the yr, Hendrawn famous. Pintarnya primarily serves customers aged 21 to 40, most of whom have a highschool schooling or a diploma under college degree. The startup goals to deal with this underserved phase, given the massive inhabitants of blue-collar and casual staff in Indonesia.
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“Through the journey of building employment services, we discovered that our users needed more than just jobs — they needed access to financial services that traditional banks couldn’t provide,” mentioned Hendrawan. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”
Whereas Indonesia already has job platforms like JobStreet, Kalibrr, and Glints, these primarily cater to white-collar roles, which symbolize solely a small portion of the workforce, based on Hendrawan. Pintarnya’s platform is designed particularly for blue-collar staff, providing tailor-made experiences reminiscent of quick-apply choices for walk-in interviews, inexpensive e-learning on related abilities, in-app alternatives for supplemental earnings, and seamless connections to monetary companies like loans.
The identical development is clear in Indonesia’s fintech sector, which equally caters to white-collar or upper-middle-class customers. Standard credit score scoring fashions for loans, which depend on regular month-to-month earnings and checking account exercise, typically depart blue-collar staff missed by present fintech suppliers, Hendrawan defined.
When requested about which fintech companies are most in demand, Hendrawan talked about, “Given their employment status, lending is the most in-demand financial service for Pintarnya’s users today. We are planning to ‘graduate’ them to micro-savings and investments down the road through innovative products with our partners.”
The brand new funding will allow Pintarnya to strengthen its platform expertise and broaden its monetary service choices by strategic partnerships. With most Indonesian staff employed in blue-collar and casual sectors, the co-founders see substantial development alternatives within the native market. Leveraging their intensive expertise in managing companies throughout Southeast Asia, they’re additionally open to exploring regional growth when the timing is correct.
“Our vision is for Pintarnya to be the everyday companion that empowers Indonesians to not only make ends meet today, but also plan, grow, and upgrade their lives tomorrow … In five years, we see Pintarnya as the go-to super app for Indonesia’s workers, not just for earning income, but as a trusted partner throughout their life journey,” Hendrawan mentioned. “We want to be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide as they make financial decisions.”
