Snapchat is launching a brand new Lens that lets customers create and edit photos utilizing a text-to-image AI generator, the corporate advised TechCrunch completely. The brand new “Imagine Lens” is accessible to Snapchat+ Platinum and Lens+ subscribers.
Think about Lens permits customers to create, edit, and recreate Snaps by getting into their very own prompts. They will then share the picture with their buddies, submit it to their Story, or share it exterior out Snapchat.
Whereas Snapchat already has quite a few generative AI Lenses, the corporate notes that Think about Lens is its first open immediate picture era Lens.
Customers can generate photos utilizing customized prompts, like “create an image of a grumpy cat” or “turn me into an alien.” The Lens additionally options pre-loaded prompts that individuals can use, equivalent to “Turn me into a four to five panel comic where something unexpected but heroic happens,” “Make me into a funny caricature,” and “Make this person skydive.”
Snapchat notes that customers can at all times faucet the caption bar to edit their immediate into something they’d like.
Earlier this yr, Snap unveiled an AI text-to-image analysis mannequin for cellular units that it mentioned would energy a few of Snapchat’s options sooner or later. Whereas Snap didn’t affirm whether or not this mannequin powers the brand new Lens, it did word that its Lenses are constructed utilizing a mixture of each in-house fashions and trade main AI fashions.
Snapchat+ Platinum and Lens+ subscribers can discover the brand new Lens within the entrance of the Lens Carousel or within the Unique class. After deciding on the Lens, they’ll faucet the caption to enter or edit the immediate. A Platinum subscription prices $15.99 monthly, whereas a Lens+ subscription prices $8.99 monthly.
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Snap has been seen as a pacesetter in AR, however has additionally been investing in AI over the previous few years alongside almost each different tech firm.
A number of months in the past, the corporate launched a standalone Lens Studio iOS app and internet software designed to make it simpler for anybody to create AR Lenses utilizing AI and easy instruments. And in March, it rolled out its first-ever video generative AI Lenses.
