Spotify says Wrapped 2025 is its largest but, with 200M+ customers in its first day | TechCrunch

Spotify says yesterday’s launch of its annual year-in-review characteristic, Spotify Wrapped, was its largest ever. The streaming service studies that Wrapped 2025 noticed over 200 million engaged customers inside the first 24 hours, 19% greater than final 12 months’s AI-centered flop. Final 12 months, it took Wrapped 62 hours to achieve 200 million customers, the corporate famous.

Engaged customers are counted as those that have considered not less than one of many tales inside the Wrapped expertise.

As well as, Spotify mentioned Wrapped was shared greater than 500 million instances this 12 months, 41% greater than final 12 months. This consists of native shares from inside the app, in addition to screenshots and downloads.

Particularly, markets just like the U.S., India, Indonesia, Japan, Colombia and Thailand drove the metrics this 12 months.

Wrapped, the favored annual overview of Spotify’s customers’ listening historical past and stats, had a tough reception final 12 months, as folks criticized the dearth of detailed stats, and the deal with the inclusion of an AI podcast over different intelligent and inventive information tales.

Spotify took that suggestions into consideration for this 12 months’s Wrapped, including almost a dozen new options and deeper information drives. Whereas it did use AI behind the scenes, the brand new Wrapped didn’t embody a consumer-facing AI expertise.

As an alternative, Spotify targeted on letting customers join with one another by permitting them to check their “listening age,” their Wrapped group (a class of listeners), and with its first stay, multiplayer characteristic, Wrapped Occasion, that supplied real-time information and stat comparisons.