Spotify takes a swing at gaming with a mini golf recreation forward of ‘Happy Gilmore 2’ launch | TechCrunch

Netflix and Spotify have teamed as much as launch a golf-inspired recreation as a solution to promote “Happy Gilmore 2,” the sequel to Adam Sandler’s 1996 comedy movie, which premieres on Netflix this Friday, July 25.

This partnership represents a brand new enterprise for Spotify, because the music platform has by no means teamed up with one other firm to create a gaming expertise inside its app earlier than.

Gaming is an space Spotify has largely neglected, so working with the streaming large is notable, even when just for a promotional marketing campaign, because it might function a take a look at to see if shoppers resonated with the expertise. Because the recreation is tied to a beloved cult basic, it additionally presents a singular alternative to spice up engagement.

Spotify says it developed the sport in partnership with MiK Studio.

The brand new mini-game, titled Blissful Gilmore 2 Match, is accessible solely throughout the Spotify app. To play, customers should good their golf swing by tapping on their gadget as they intention to finish all three holes.

The sport additionally gives a singular audiovisual expertise, that includes audio clips from the film when customers full every spherical, together with a personalised playlist of “happy” tracks curated particularly for the person. Gamers may also uncover Easter eggs, similar to Blissful’s boots, his signature hockey stick, and an alligator.

On the finish of the expertise, customers can watch the official “Happy Gilmore 2” trailer and share their customized playlist and last rating on social media.

Whereas that is the primary time Spotify has labored with one other firm to develop a gaming expertise, it’s value noting that Spotify beforehand launched a hidden recreation on its platform as extra of an Easter egg. That recreation, launched in 2023, was known as Eat This Playlist and was a variation of the basic Snake arcade recreation the place gamers management a rising snake and keep away from obstacles.