Potential attendees of Sweden’s Method Out West Pageant, within the type of sperm and eggs, will quickly be incubated to the sounds of its headliners, together with Fred once more… and Peggy Gou.
That is in accordance with the competition’s organizers, who this week introduced the creation of a brand new stage in collaboration with famend designer Love Hultén. They’re planning to activate the miniature stage, dubbed “Future Fan Stage,” at Eliva, an IVF clinic in Stockholm.
Full with colourful (albeit mild) visuals, the absolutely purposeful stage can be “injecting” dwell recordings of music by the competition’s headliners into unfertilized embryo samples “before they even develop into fetuses,” per a weblog submit shared by Method Out West. The competition cited latest research displaying that “music improves the fertilization rate during an IVF process.”
The modern set up takes the scientific results of music fairly actually. Hultén expressed pleasure for the intricate layers of the stage’s design, saying he was “all in” after the competition accredited him.
“The Future Fan Stage was already an amazing concept in theory and had a lot of interesting design aspects,” the Swedish audiovisual artist stated. “Combining elements from the lab world with music stage visuals was challenging and fun.”
“With this cheeky and wonderful idea, we will get future fans hooked on our festival with great live music, even before they’ve come into being,” added Method Out West Challenge Supervisor Kimmie Winroth. “And if we’re lucky, even contribute to welcoming them into existence.”
For individuals who have surpassed their mobile type of life, this 12 months’s Method Out West Pageant returns to Gothenburg’s Slottsskogen park from August 8-10. Passes may be bought right here.
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