SYKY, a luxurious vogue platform, will flip right into a actuality a brand new imaginative and prescient in visible vogue by launching on Apple Imaginative and prescient Professional. Now dwell and debuting with an avant-garde Japanese label, Anrealage, the app presents shoppers a brand new option to navigate legendary designers and vogue homes.
Mixing digital and bodily worlds, the SYKY app creates an immersive spatial setting the place one can really feel first-hand, and in a most inspirational manner, the artwork of luxurious crafting and design.
Anrealage’s Progressive Showcase
Inside the SYKY universe, glowing archways act as portals into custom-built designer areas. The debut showcase options Anrealage and its founder, Kunihiko Morinaga, who presents an unique centrepiece: The Pyramid Costume. This structural, colour-changing piece was impressed by a bespoke Anrealage robe worn by Beyoncé on her Renaissance tour and designs from the label’s HOME assortment.
Making the costume for SYKY Pyramid was a wholly new course of for Morinaga, the place he often designs in 3D and later manipulates his work right into a bodily merchandise.
Free from the real-world limitations inside the course of, he might fluidly play with completely different textures, materials, and types whereas engaged on bringing The Pyramid Costume to life. In different phrases, this piece explores his idea of the clothes as an idea for inhabitant areas or billowing constructions to be inhabited.
Commenting on the expertise, Moringa mentioned, “Fashion shows, which once required extensive travel and the experience of purchasing clothes from stores, can now be accessed simply by putting on a device in your own room. All the constraints of reality are removed allowing one to freely experience the extraordinariness of fashion from their own room or daily life.”
The Way forward for Trend: A Mix of Digital and Bodily
The app hopes to empower discovery by means of the highly effective hand-and-eye-tracking capabilities of Apple Imaginative and prescient Professional, unveiling storytelling moments at each touchpoint.
Guests can intently study The Pyramid Costume, transfer round it, and work together with varied factors to be taught extra in regards to the design, materials, and artistic processes concerned. Moreover, they will go behind the scenes with Morinaga to listen to about his craft, the collaboration, and his imaginative and prescient for the way forward for vogue.
Alice Delahunt, CEO and Founding father of SYKY expressed pleasure in regards to the potential of this new platform. “We believe that the fashion industry is entering a period of remarkable change as realities merge and digital fashion experiences blend with the physical world,” she mentioned.
For the primary time, SYKY is diving into spatial computing in collaboration with Apple Imaginative and prescient Professional. From there, this very first curated showcase serves because the stepping stone to provide extra curated works in collaboration with the world’s largest vogue homes. Right here, guests step inside a digital actuality atelier, design house, or new retail setting the place they will discover custom-designed clothes.
In abstract, the launch of SYKY on Apple Imaginative and prescient Professional units the scene and drives within the new vogue period: at one level within the expertise, digital and bodily worlds unite to outline how shoppers work together with excessive vogue.
Editor’s notice: Written with the help of AI – Edited and fact-checked by Jason Newey.
