The Tesla followers posted. And over the previous few months, Elon Musk engaged.
Each time he did, Tesla’s authorized staff needed to get to work, writing and submitting regulatory filings to the Securities and Change Fee (SEC). It’s all a part of an effort to say that, this time, when the shareholders vote to approve his monster $56 billion compensation package deal, they had been absolutely knowledgeable.
The Delaware decide who rescinded the 2018 pay package deal in January did so partially as a result of shareholders weren’t absolutely knowledgeable on the stockholder vote on account of inaccurate proxy statements. So within the run as much as this vote — which shall be finalized at Thursday’s annual shareholder assembly — Tesla has clearly needed to cowl as many bases as potential by over-sharing something Musk posted about or engaged with.
Right here they’re transcribing a 5-minute video from TeslaBoomerMama video that Musk shared on X, the place she pleaded with shareholders to vote “yes.”
Right here they’re submitting a video Musk shared of Andrew Ross Sorkin in Davos from 2018 supporting the unique compensation plan, which was posted by an account the Anti-Defamation League says promotes QAnon.
Right here they’re posting a screenshot of a submit of assist from Musk’s former divorce lawyer, and Tesla’s former basic counsel, Todd Maron.
Right here they’re, within the remaining week earlier than the vote, piling dozens of screenshots of posts Musk interacted with into one very lengthy submitting.
None of those filings are signed, so it’s not clear who has been doing all this work. Musk has a bone-deep behavior of behaving in a manner that creates billable hours, so a few of that is to be anticipated. However this push to “re-ratify” his compensation package deal has had Tesla’s regulatory staff busier than perhaps ever.
By way of simply uncooked filings, Tesla has submitted extra to the SEC within the final three months than it has at any level within the final 5 years:
Strip out all of the filings associated to executives and institutional buyers shopping for and promoting shares, in addition to all letters to and and from the SEC, and Tesla has been submitting extra filings than in any time since earlier than the “funding secured” mess in 2018:
That is all set in opposition to the backdrop of an unrelenting get-out-the-vote effort from Tesla’s largest followers over the previous few months. They’ve posted numerous calls-to-action, have coordinated through direct messages on Musk’s X platform to assist shareholders work out how one can vote, and extra.
Tesla and its staff have joined in, too. The corporate posted pictures of its Optimus robotic prototype filling out a vote card. It printed a rosy timeline of the corporate’s accomplishments for the reason that plan was initially voted on in 2018. It even spun up a complete web site devoted to selling the shareholder assembly, together with a video from Tesla chair Robyn Denholm — who, till this latest push, hardly ever made public appearances on behalf of the corporate.
Lots of its high executives voiced assist, together with some who’ve hardly ever used X. Tesla VP of Provide Chain Karn Budhiraj, who has solely ever posted a couple of dozen instances on X, wrote, “Elon is the driving force at Tesla and is critical for the future of the company.”
Tom Zhu, who was not too long ago moved again to China amid Tesla’s bigger restructuring, wrote that the corporate has a “vast vision beneath the surface that requires Elon’s wisdom, courage, and decisiveness to achieve.” Grace Tao, a high-ranking worker who leads communications in China and reportedly manages Tesla’s relationship with the federal government there, additionally posted (on Weibo) about Musk’s “wisdom, courage, and determination.”
Vanishingly few of the corporate’s staff or its supporters really touched on the substance of the decide’s opinion that bought us right here: that Musk’s plain sway over Tesla and its board meant the method main as much as the pay package deal was inherently unfair.
However the effort has nonetheless helped Tesla’s shareholders reinforce the narrative across the firm (and its inventory) that Tesla is nothing with out Musk, and that he deserves the compensation package deal he testified he basically negotiated with himself. Because the struggle over Musk’s pay package deal and the re-incorporation to Texas is probably going headed for months of authorized challenges, that is likely to be victory sufficient for now.
The truth is, they’re already celebrating because the votes are being tallied.
