The Fenway summer time live performance sequence, a musical enterprise that began as an experiment greater than twenty years in the past, has change into an financial juggernaut, with this system bringing almost $125 million to native companies throughout 12 acts in 2024, in accordance with a Tourism Economics report.
“The Fenway Park Concert Series is a boon for our visitor economy and the businesses that rely on it,” mentioned Martha Sheridan, president and CEO of Meet Boston. “These concerts generate significant visitor spending, filling restaurants and hotel rooms while producing more shifts and wages for our industry workforce. Meet Boston commissioned this study to demonstrate the tremendous impact that these concerts create for our destination.”
The report, performed by the unbiased group Tourism Economics, particulars how the 12 live shows from June to September 2024 introduced out 393,200 guests to the Fenway space.
The 2024 Nucar Fenway Live performance sequence noticed Lana Del Rey, Hootie and the Blowfish, Kane Brown, Foo Fighters, Blink-182, Def Leopard and Journey, Inexperienced Day and Submit Malone carry out, together with Noah Kahan and Pearl Jam twice every.
The park introduced 10 live shows for the 2025 season, however two had been canceled as of Thursday. Shakira and Jason Aldean each had their performances cancelled Thursday and Friday on account of stage security issues, the venue introduced simply hours earlier than the primary present.
The financial affect report particulars that the live shows generated $42.9 million for operational spending together with staffing, safety and different bills on the occasion.
The concertgoers additionally spent a complete of $45.7 million off-site in native eating places, lodges, retailers and different facilities, the report said. Lodging spending led the off-site bills with $14.1 million generated, adopted by meals with $13.2 million.
In complete, the live performance sequence supported part-time and full-time jobs and introduced in one other $8.6 million in state and native taxes, the report mentioned.
“The Fenway Concert Series plays a vital role in supporting local businesses, offering significant value in terms of exposure and promotion,” mentioned Michael Minichello, common supervisor of Time Out Market Boston. … “While baseball continues to draw its loyal fans, the concert series broadens our audience beyond the realm of sports. These events generate increased foot traffic and contribute to a vibrant atmosphere that benefits hotels, restaurants, retail shops, and other local establishments alike.”
The venue has hosted musical acts for simply over 20 years.
“It’s hard to believe this all started as an experiment in 2003 with one Bruce Springsteen show to test whether concerts at Fenway could really work,” mentioned Purple Sox President and CEO Sam Kennedy. “Now, more than 20 years later, it’s become a signature part of summer in Boston. These shows bring incredible energy to the ballpark and meaningful economic impact to our neighboring businesses and city.”
The summer time live performance sequence is ready to proceed with two performances by Hozier on June 23 and 24.
