In a decisive leap into the digital dance music area, The h.wooden Group is poised to redefine West Hollywood’s nightlife with their newest enterprise, Keys.
Positioned on the legendary 9039 Sundown Boulevard, Keys is primed to raise the vivacious vitality of LA’s celebration scene by paying homage to the enduring Key Membership. Scheduled to open in July 2024, the brand new 12,420-square ft venue guarantees a fusion of historical past, glamour and high-energy leisure.
Spanning 12,420 sq. ft, Keys’ tri-level design ensures a singular expertise for each customer. From its heart-thumping principal dancefloor to its nostalgic arcade video games and poker desk upstairs, the venue’s tri-level construction is claimed to embody a design ethos that marries trendy aesthetics and classic attraction.
In accordance with a press launch, Keys is the primary devoted foray into the digital music house by The h.wooden Group, who developed the famed LA venues Delilah and Bootsy Bellows. They’ve meticulously crafted each element of Keys to reimagine the normal nightclub desk expertise, together with its premium, opera box-style balconies on the second flooring, every of which offers an unique vantage level of the venue’s performances.
We’re informed the house will characteristic LED shows “that blanket the ceiling” and embed blacklight piano keys within the wallpaper. Keys is supplied with visuals by Manufacturing Membership, a fiber optic system permitting for livestreamed performances and a bespoke sound system from L-Acoustics envisioned by Demetrius Moore, Drake’s longtime front-of-house sound engineer.
The primary degree will characteristic a extra conventional sound system with L-Acoustics A15i audio system and SB18s 2i subwoofers, which is able to present a “360-degree listening experience,” per the press launch.
“We are thrilled to finally introduce Keys to Sunset Boulevard,” stated Brian Toll and John Terzian, co-founders of The h.wooden Group. “As a brand, we really embody Los Angeles, and all that it stands for.”
“It is our goal to honor not only the revered venues that have previously called this space home, but to reinvigorate the rich musical history of the Strip. It is an honor to be able to inform the next golden era of Los Angeles’ live music scene—from big name DJ sets and intimate acoustic shows, to listening parties and more‚and to further immortalize the city’s iconic nightlife culture.”
You may keep up-to-date on Keys’ occasions by way of The h.wooden Group’s web site.