ABBA is without doubt one of the most profitable pop quartets of all-time, they usually have been additionally some of the singular musical acts by way of style. From purple blazers to cut-out, midriff-baring hearts, Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad made positive that they appeared like nobody else.
The look was due in no small half to Owe Sandström, a highschool instructor who simply occurred to have a deep ardour for design. Should you noticed ABBA within the 70s, you probably noticed Sandström and design accomplice Lars Wigenius’s work in motion. There was one more reason behind the flamboyant style: In 2014’s ABBA: The Official Photograph Guide, Björn Ulvaeus revealed that the group may write-off the costumes on their taxes… however provided that they have been deemed not possible to put on on an on a regular basis foundation. It’s laborious to say whether or not a tight-fitting, open-chested purple jumpsuit is prêt-à-porter. Both approach, it’s enjoyable to look again on a few of ABBA’s ingenious style.
Photograph by Michael Ochs Archives/Getty Pictures
Photograph by RB/Redferns
Photograph by Jorgen Angel/Redferns
Photograph by Jorgen Angel/Redferns
Photograph by Mike Prior/Redferns
Photograph by David Redfern/Redferns
Try ABBA’s fortieth Anniversary version of Tremendous Trouper right here.
