Threads checks a method to share long-form textual content on the platform | TechCrunch

Threads is testing a brand new characteristic that makes it simple to share long-form textual content on the social community, Meta confirmed to TechCrunch on Thursday. The characteristic lets customers connect a block of textual content to a put up as an alternative of making a thread of a number of completely different posts when trying to share extra in-depth ideas and concepts.

App researcher Radu Oncescu first noticed the brand new “text attachment” characteristic on iOS and shared a screenshot of it. In line with the app’s description of the brand new characteristic, it’s designed to permit customers to “attach longer text and get creative with styling tools to share deeper thoughts, news snippets, book excerpts, and more.”

The power to share long-form content material might assist Threads retain creators and writers who need extra distribution for articles that may in any other case be posted on their blogs or publication platforms like Substack. The characteristic additionally eliminates the necessity for workarounds when trying to share textual content that goes past the phrase restrict for posts, resembling sharing a screenshot of a block of textual content in your telephone’s Notes app.

Threads person Robert P. Nickson shared a put up utilizing the characteristic to indicate what it appears to be like prefer to viewers. A snippet of the long-form textual content is displayed in a grey field throughout the put up, which individuals can then click on on to learn and scroll via the total content material.

Threads competitor X already provides a method for customers to share long-form content material on the platform with “Articles.” Whereas X’s characteristic is barely obtainable for Premium subscribers, Threads’ characteristic is accessible to everybody, however that might change sooner or later.

Moreover, Threads solely permits customers to share textual content, whereas X’s lets individuals incorporate pictures and movies. Contemplating that the characteristic remains to be within the testing section, it’s potential that Threads might add help for multimedia sooner or later.

Meta says it plans to deliver this to extra customers sooner or later.

Help for long-form posts is the newest addition amongst a collection of recent options Threads has launched over the previous 12 months, together with DMs, fediverse integrations, customized feeds, AI enhancements, and extra.

Threads just lately topped 400 million month-to-month lively customers simply two years since its launch. X, alternatively, has north of 600 million month-to-month lively customers, in accordance to earlier statements made by former CEO Linda Yaccarino.