Instagram Threads is near catching as much as high competitor X when it comes to cellular app customers, in accordance with new knowledge from market intelligence supplier Similarweb. In June 2025, Threads’ cellular app for iOS and Android noticed 115.1 million day by day energetic customers, representing 127.8% year-over-year development; X reached 132 million day by day actives, as its year-over-year development declined by 15.2%.
By comparability, decentralized social community Bluesky grew a large 372.5% year-over-year as of June, however its worldwide day by day energetic customers stay a reasonably small determine: simply 4.1 million day by day energetic customers as of June, the agency’s estimates point out. (In whole, Bluesky has over 37 million registered customers at the moment, its personal knowledge reveals.)
Bluesky had benefited drastically late final 12 months following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, changing into intently allied with President Trump. That preliminary surge started slowing earlier this 12 months. Extra just lately, Bluesky has been on the receiving finish of a variety of complaints that it’s develop into an excessive amount of of a left-leaning echo chamber, which might have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure permits a extra open, user-configurable type of social networking, the present race now’s between Threads and X.
Total, the brand new cellular knowledge means that Threads might develop into a extra important competitor for X throughout iOS and Android, probably consuming up extra of the advert {dollars}, which is Meta’s solely monetization technique for Threads at the moment.
Nonetheless, that competitors is barely neck and neck on cellular gadgets, as X has a bonus on the internet.
Similarweb discovered that X’s worldwide day by day internet visits are nicely forward of Threads’, with the previous seeing 145.8 million common day by day internet visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Right here, Threads is barely a bit forward of Bluesky’s 5.3 million common day by day internet visits.
For Bluesky, the determine probably means informal customers are visiting its web site to learn posts, however could or could not have develop into engaged sufficient to obtain its cellular app. Meta’s Threads has put extra of its deal with its cellular app from day one, because it launched earlier than the net app and sees extra traction.
Within the U.S. market, issues look slightly completely different.
Bluesky noticed 2.4 million common day by day internet visits in June from U.S. customers, larger than Threads’ 985.2K. In fact, X was nonetheless the one to beat, with 33.1 million common day by day internet visits within the U.S.
On cellular, it was a better competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. day by day energetic customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller exhibiting, with simply 1.1 million U.S. day by day actives on cellular, the agency’s date reveals.)
Bluesky’s long-term potential, in the meantime, could have much less to do with surges of latest customers who are available protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X could not keep on the app if it doesn’t instantly meet their wants, and so they could return to X or transfer to Threads as an alternative.
Those that go to Bluesky due to the know-how it’s constructing could also be extra more likely to stay to see what it’s in a position to create over time.
Formally, Threads has 350 million month-to-month energetic customers, per Meta’s newest earnings report. X, a non-public firm, is not required to share metrics publicly. Musk final 12 months claimed that X has 600 million month-to-month energetic customers, nonetheless.
