Meta is beginning to take a look at a brand new characteristic in Threads that lets customers observe the identical creators they observe on X, the corporate confirmed to TechCrunch.
“We’re currently testing a way for you to find and follow creators from other platforms on Threads, making it easier to connect with the people and conversations that matter to you,” mentioned Meta spokesperson Alec Booker in an emailed assertion.
In recent times, a number of creators have left X for competing platforms, comparable to Threads and Bluesky, however have misplaced their huge followings within the course of. In the meantime, some customers have reportedly struggled to create the identical communities they’d fostered for years on X. This characteristic goals to make that migration simpler for creators and customers who’re simply getting arrange on Threads.
The characteristic, at the moment in beta testing, was first noticed by safety researcher and former Meta worker Jane Manchum Wong.
When opening the Threads cellular app on Wednesday, some customers, together with TechCrunch, have been proven a pop-up saying they’ll now “Find popular creators from X.” The pop-up takes customers to the beta characteristic, which supplies directions on the best way to obtain their following listing from X and import it to Threads.
It’s unclear how precisely Meta is matching creators on the X platform to their profiles on Threads. Meta says the product will work for “popular creators,” however maybe not everybody you observe on X. Meta didn’t instantly reply to TechCrunch’s request for touch upon the matter.
That mentioned, options like this are serving to Threads turn into a strong different to X, with a gentle progress fee. In January, Meta reported that Threads had greater than 320 million month-to-month lively customers (MAUs), up from 300 million MAUs in December. Whereas each firm measures MAUs in a different way, it appears Threads is now on a comparable scale to X.
