TikTok is including options for songwriters to its app | TechCrunch

TikTok is including new options to its app to let songwriters spotlight their works. These options, rolling out in beta, embody a “Songwriter” label and a brand new tab on their profile to point out off their musical works. This might help songwriters market themselves higher to potential purchasers.

The corporate mentioned a restricted variety of publishing companions and songwriters have entry to the brand new label and the music spotlight part. Songwriters and publishers who wish to be a part of this system must be part of a waitlist for now.

TikTok mentioned that it surveyed over 870 songwriters and interviewed a bunch of them to grasp their wants on social media in relation to profile constructing and the creation of monetization alternatives. The corporate additionally pointed to an unbiased survey, which indicated that greater than half of songwriters use social media to lift their profile use TikTok to do it. The Bytedance-owned apps mentioned that end result of those surveys drove the choice to construct these options.

“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,” TikTok’s International Head of Music Publishing Licensing and Partnership mentioned in a sentence.

“TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do.”

Notably, Spotify has been releasing options to let songwriters spotlight their work for years now. Final 12 months, Tidal went past simply highlighting songwriter works and launched a device to trace their royalties and handle their work for which they’ve songwriting credit.

Whereas TikTok determined to shut down its music streaming service TikTok Music final 12 months, the platform nonetheless stays essential for customers to find new music and for artists to advertise their tracks. Earlier this 12 months, the corporate launched a TikTok for Artists device to let artists monitor the efficiency of their marketing campaign and tracks.