TikTok introduced on Thursday that it’s launching “bulletin board,” a brand new function that lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin board is basically TikTok’s personal model of Instagram’s broadcast channels function that launched in 2023.
Similar to with broadcast channels on Instagram, solely the creator of a bulletin board can put up messages, and followers are restricted to leaving emoji reactions. Bulletin boards assist textual content, picture, and video posts.
The function is rolling out to creators who’re at the least 18 years previous and have 50,000 followers.
The thought behind the function is to make it simple for creators and firms to construct neighborhood by sharing information and updates with their followers, in addition to posting unique content material. For example, quite than posting updates by way of a Story or common put up on TikTok, creators can share them on their bulletin board. The function additionally lets accounts promote their content material by immediately sending it to followers.
The launch doesn’t come as a shock, as TikTok was noticed testing the function in June.
Through the beta section, TikTok says artists and musicians used the bulletin board to share newly launched music with followers and invite them to pre-save upcoming releases. Moreover, Folks journal and Paris Saint-Germain used the function to share information and updates.
“Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators,” TikTok defined in a weblog put up. “Our safety tools for muting, blocking, and reporting users and content are available within the bulletin board to help keep communities safe and positive.”
Creators can begin a bulletin board by going to their inbox and choosing the choice. They’ll toggle the “Show on profile” setting on or off to vary the visibility of their bulletin board. Plus, they will select a reputation for his or her bulletin board.
To hitch a bulletin board, customers can click on on the bulletin board’s title underneath the creator’s bio on their profile. As soon as a follower chooses to affix a creator’s bulletin board, they are going to obtain notifications of their inbox each time that creator posts.
