TikTok introduced on Tuesday that it’s formally launching TikTok for Artists, a brand new music insights platform that’s designed to assist artists construct their careers. The official launch comes two months after TikTok was noticed testing the platform in choose international locations.
The device is constructed to assist artists and their groups higher join with followers, enhance their promotional efforts, and inform content material creation on TikTok. The platform provides artists, their labels, and their groups entry to information concerning the efficiency of the artist’s music and posts and TikTok.
These metrics embrace the variety of views, posts, and creator engagements per track, together with related insights into publish efficiency. Different insights embrace details about an artist’s followers, akin to their age, language, and gender.
TikTok for Artists additionally consists of step-by-step guides to TikTok’s instruments and options, and extra assist and sources, the corporate says.
As well as, TikTok introduced that it’s launching a brand new “Pre-Release” device that permits artists to advertise upcoming album releases on TikTok. The characteristic lets followers pre-save albums on to their Spotify or Apple Music library, the place they’ll change into immediately accessible to hearken to upon launch.
TikTok performs a giant half in driving music developments and viral songs, so it is sensible for the corporate to introduce a devoted house to assist artists higher promote their content material and drive fan engagement. TikTok for Artists may assist artists develop their attain and develop their viewers.
It’s price noting that the launch of TikTok for Artists comes eight months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate mentioned it determined to retire the service with a purpose to “focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services.”
The occasions of the previous yr present that TikTok is not making an attempt to compete with companies like Spotify and Apple Music, and is as an alternative going to concentrate on being a platform for music discovery and promotion.
TikTok for Artists is now accessible in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Eire, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform shall be rolling out in different international locations quickly, TikTok says.
