TikTok is including new options to its app to let songwriters spotlight their works. These options, rolling out in beta, embody a “Songwriter” label and a brand new tab the place they will exhibit their music.
The corporate mentioned a restricted variety of publishing companions and songwriters have entry to the brand new label and the music spotlight part. Those that need to be a part of this system should be a part of a waitlist.
TikTok mentioned that it surveyed over 870 songwriters and interviewed a number of to grasp their wants in relation to profile constructing and creating monetization alternatives. The corporate additionally pointed to an impartial survey, which indicated that greater than half of songwriters who use social media to advertise their profile use TikTok to do it. The Bytedance-owned app mentioned that the end result of those surveys drove the choice to construct these options.
“TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do,” TikTok’s World Head of Music Publishing Licensing and Partnership mentioned in a press release.
TikTok joins streaming providers like Spotify, which has let songwriters spotlight their work for years now. Final yr, Tidal went launched a instrument to let musicians observe royalties and handle their work for which they’ve songwriting credit.
Whereas TikTok determined to shut down its music streaming service, TikTok Music, final yr, the platform nonetheless stays vital for customers to find new music and for artists to advertise their tracks. Earlier this yr, the corporate launched a TikTok for Artists instrument that lets artists monitor the efficiency of their marketing campaign and tracks.
