As TikTok’s destiny in the USA stays unsure, the tech big has quietly began testing a brand new “TikTok for Artists” insights platform that’s designed to assist artists construct their careers, the corporate confirmed to TechCrunch. The platform will present artists with instruments to advertise their songs, perceive efficiency metrics, and interact with followers.
The platform is presently being examined in Australia, New Zealand, Japan, Korea, and Indonesia. TikTok plans to convey the platform to extra markets sooner or later alongside a wider rollout.
The launch of the platform was first reported by Music Ally.
Based on the TikTok for Artists web site, artists will be capable of use the platform to create campaigns for his or her upcoming releases and promote them on the social community. They’ll launch engagement and monetization campaigns, akin to album campaigns to drive pre-saves on Spotify and Apple Music or unique merch drops.
They may even get entry to efficiency knowledge to see how effectively their posts and songs are doing. Artists may even be capable of study extra about their followers, akin to which international locations most of their listeners are from.
As well as, artists can spotlight fan movies and construct their group by means of the platform. Chosen fan movies might be displayed in a “Music Tab Fan Spotlight” part of an artist’s profile.
TikTok plans to share extra in regards to the platform within the coming weeks.
The platform performs a giant half in driving music developments and viral songs, so it is smart for the corporate to introduce a devoted house to assist artists higher promote their content material and drive fan engagement. The platform might additionally assist artists broaden their attain and develop their viewers.
It’s price noting that the launch comes months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate mentioned it determined to retire the service with a view to “focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services.”
