As TikTok continues to construct out its search expertise, the social community is now surfacing evaluations for choose locations proper inside the feedback tab of a video. The brand new function, which seems to be a check, eliminates the necessity to conduct a brand new search or open up Google once you come throughout a spot on TikTok and need to study extra about it.
TikTok customers who’ve entry to this new function will see a brand new “Reviews” tab on the fitting after they click on to view the video’s feedback.
As an illustration, for those who come throughout a video of Central Park in New York Metropolis the place the creator has tagged the situation, you’ll be capable to see customers’ star scores for the situation, their written evaluations, and their uploaded pictures, if any.
You can too click on on a reviewer’s username to go to their TikTok profile from this part, which differentiates this function from an earlier Google Maps integration, which was designated with a Google Maps icon.
Though the brand new function could also be a welcome addition for some, others might imagine it crowds the person expertise when viewing content material.
The transfer is the newest method that TikTok is trying to broaden its search ambitions to tackle Google.
In 2022, a Google government instructed that TikTok was consuming into its core companies, Search and Maps, notably for youthful customers. Quick ahead to in the present day, and TikTok has challenged Google’s dominance in a number of areas.
Along with changing into a prime cease for place searches amongst Gen Z, TikTok added picture search capabilities final 12 months that enable customers to take or add a photograph to seek out related merchandise in TikTok Store.
In September 2024, TikTok additionally started permitting advertisers to focus on its search outcomes web page by way of “TikTok Search Ads Campaigns,” a keyword-based search resolution designed to show manufacturers’ advertisements in search outcomes.
It’s unclear if TikTok plans to roll out its evaluations tab extra broadly, as the corporate declined to supply remark forward of publication. Nevertheless, in TechCrunch’s exams, we discovered that just some movies with a tagged location would showcase the function.
