Tinder remains to be struggling to generate income from its customers, because it reported a 7% dip in paying customers whereas its dad or mum firm, Match Group, noticed a 5% dip in Q2 2025 throughout all relationship apps, together with Tinder, Hinge, Match.com, and others.
To spice up engagement and push extra individuals to pay for its product, the corporate has undertaken a number of new initiatives. Throughout Match’s second-quarter earnings name, Match Group CEO Spencer Rascoff mentioned that Tinder will debut a brand new characteristic known as “modes,” which is able to permit customers to change between completely different relationship targets to discover new connections in actual time. That is just like a earlier choice the place Tinder allowed customers to place their relationship targets straight on their profiles.
Tinder may even discover a broader redesign and different new options, together with these aimed in school college students, to drive extra utilization amongst Gen Z.
One other new characteristic permits customers to love particular elements of a profile, nudging individuals to start out conversations primarily based on these likes, just like Match’s relationship app Hinge.
The adjustments arrive amid a combined quarter for the relationship app big, which reported flat year-over-year income of $864 million and earnings that declined from $133.3 million year-over-year to $122.5 million in Q2. Nonetheless, the corporate supplied a better-than-expected Q3 outlook with income reaching $910-920 million, which boosted its inventory post-earnings.
Match additionally introduced it might make investments $50 million in product growth, because the relationship app maker goals to attach with youthful Gen Z customers and use AI to enhance its merchandise.
“We’ll take the first steps towards a new UI refresh in Q3 with a cleaner, faster, and more modern look across the entire app,” Rascoff mentioned. “We’re on track to test version one of a redesigned ‘see who likes you’ tab this fall with the goal of helping users connect with people they’re more likely to be interested in, as well as to drive more revenue,” he added.
Within the case of the latter, Tinder continues to experiment with AI-powered matching, which it debuted in New Zealand earlier this yr. The characteristic delivers curated matches primarily based on info out of your Tinder profile, solutions to questions, and, optionally, insights from the consumer’s digicam roll pictures.
Now, the corporate intends to roll out this characteristic to extra geographies.
“The interactive matching experience we’ve been testing in New Zealand is specifically designed to appeal to this type of audience [users under 30]: Somebody who doesn’t just want to be judged based on their physical appearance. [The feature is for] somebody who instead is willing to put in a little bit of time, answer some questions, and then get a custom result back,” Rascoff mentioned.
Plus, Rascoff famous that Tinder is considering launching extra college-specific options, together with permitting customers to only search inside their school or different chosen schools, to enchantment to youthful customers.
The corporate additionally provided an replace on Tinder’s Double Date choice, launched in June, that lets customers pair up with a good friend to match with one other couple. The relationship firm mentioned it noticed optimistic outcomes with 92% of customers using the characteristic being below 30.
This was Rascoff’s first full quarter on the helm of Match Group, because the Zillow Group co-founder and Match board member was appointed CEO in February.
Earlier this yr, the corporate introduced that Faye Iosotaluno would step down from the app’s CEO place in July, with Rascoff taking over the position. The corporate additionally laid off 13% of its employees (round 325 individuals) in Could, and closed open roles.
