Tinder would require new customers within the US to confirm their identification with a selfie  | TechCrunch

Relationship app large Tinder introduced on Wednesday that it’s increasing its facial verification characteristic to extra customers within the U.S. 

The facial verification characteristic, often known as Face Examine, requires new customers to confirm their identification by submitting a brief video selfie. This initiative goals to scale back impersonation on the platform and make sure that individuals are not related to bots or faux accounts.

Face Examine creates a 3D video scan of the person’s face to confirm its similarity with their profile photos. Members who efficiently full the verification course of earn a badge on their profiles, indicating to others that they’ve been verified. Moreover, the characteristic identifies whether or not the identical face is utilized throughout completely different accounts, offering a further safeguard in opposition to impersonation and fraudulent profiles.

Tinder says that the video selfies are deleted shortly after evaluation, however that it retains a “non-reversible, encrypted face map and face vector,” which assist confirm new photographs, spot fraud, and cease individuals from making duplicate accounts. 

The Face Examine characteristic has already been in place in California since June, in addition to in Colombia and Canada. It’s additionally now obtainable in Australia, India, and different nations throughout Southeast Asia. 

Face Examine will roll out to further U.S. states within the coming months. It is going to additionally roll out to different relationship apps owned by dad or mum firm Match Group in 2026.

Customers have been leaving the Tinder app lately due to points associated to security and privateness, together with unfavorable encounters with different customers. The corporate is going through challenges in incomes income from its person base, reporting a 7% drop in paying customers through the second quarter of 2025.

Since launching the characteristic, Tinder claims to have already seen promising outcomes, together with a 60% discount within the publicity to potential “bad actors” and a 40% decline within the variety of “bad actor reports.” 

Different firms have additionally not too long ago launched anti-scam facial recognition assessments. For instance, Meta makes use of comparable know-how to assist customers regain entry to compromised Fb or Instagram accounts. Moreover, Bumble provides picture verification, requiring members to take a selfie that mimics a pose they choose to get verified.