Tomorrow X Collectively, the Ok-Pop group identified for hits like “Crown” and “Sugar Rush Ride,” are increasing their attain into the world of psychological well being. This week, throughout an look at UNICEF’s New York Metropolis workplace, the group introduced the initiative accompanied by leaders within the psychological well being house from all over the world.
The marketing campaign will advocate for empathy-based psychological well being methods, destigmatizing psychological well being points, empower and educating youth to construct resilience, and promote open conversations. Tomorrow X Collectively members Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai have been all current to kick off the marketing campaign. The group’s label, BIGHIT MUSIC, additionally pledged $1.4 million for use for youth packages and consciousness campaigns.
“Through our musical journey, we have learned that expressing emotion is a sign of strength,” Soobin stated throughout his speech in New York on September 30. “Now with our campaign with UNICEF, we want to help create a safe and inclusive space for youth to freely express their emotions.” UNICEF’s deputy government director, Kitty van der Heijden, and the group government director of the Korean committee Cho Mijin, additionally spoke.
“Whenever we faced struggles in our lives, empathy, kindness and inclusion have helped us build stronger connections and find our way forward,” the complete group added in a separate press launch. “With far too many young people today experiencing mental health challenges, we are proud to join UNICEF in encouraging young people to have respectful interactions, celebrate diversity, and support peers who may feel isolated. Together we can build the supportive relationships young people need for a compassionate, resilient tomorrow.”
Since their official debut in 2019, Tomorrow X Collectively has amassed a very huge platform, which they will now use to advocate for causes like psychological well being. The group has followers everywhere in the world, and, in 2023, grew to become the primary Ok-Pop group to headline Lollapalooza in Chicago. Their most up-to-date album, The Star Chapter: Collectively, was launched in July, and adopted 2024’s The Star Chapter: Sanctuary. Within the US, each album topped the Billboard World Music chart, and reached quantity 3 on the general Billboard 200.
Store for Tomorrow X Collectively’s music on vinyl or CD now.
