Is the grass greener on the opposite aspect? We’re unsure, however the sky is most definitely bluer. It’s been two years since Elon Musk bought Twitter, now X, main folks to arrange store on various platforms. Mastodon, Put up, Pebble (two of which have already shuttered operations) and Spill have been offered as potential replacements, however few apart from Meta’s Threads have achieved the pace of progress Bluesky has reached.
As of February 2025, Bluesky has surpassed 30 million customers. Its progress stems from a number of coverage modifications at X, together with a closely criticized change to the block characteristic and permitting third celebration corporations to prepare their AI on customers’ posts, which helped the app soar to the prime of the U.S. App Retailer. Bluesky additionally noticed a giant increase following the outcomes of the 2024 U.S. presidential election (which additionally contributed to an X exodus by Taylor Swift followers). However whereas the quantity is promising, the expansion has slowed — and the community has lots of catching as much as do to compete with Threads’ 275 million month-to-month lively customers.
Beneath, we’ve compiled the solutions to among the commonest questions customers have about Bluesky. And if you happen to’ve made the swap, you possibly can observe TechCrunch right here in addition to our staff with our Starter Pack.
What’s Bluesky?
Bluesky is a decentralized social app conceptualized by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The social community has a Twitter-like person interface with algorithmic selection, a federated design and community-specific moderation.
Bluesky is utilizing an open supply framework constructed in-house, the AT Protocol, that means folks exterior of the corporate have transparency into how it’s constructed and what’s being developed.
Dorsey launched the Bluesky challenge again in 2019 whereas he was nonetheless Twitter CEO. On the time, he stated Twitter can be funding a “small independent team of up to five open source architects, engineers, and designers,” charged with constructing a decentralized customary for social media, with the unique aim that Twitter would undertake this customary itself. However that was earlier than Elon Musk purchased the platform, so Bluesky is totally divorced from X.
As of Might 2024, Dorsey is not on Bluesky’s board. Bluesky is now an unbiased public profit company led by CEO Jay Graber.
How do you employ Bluesky?
Upon signing up, customers can create a deal with which is then represented as @username.bsky.social in addition to a show identify that seems extra outstanding in daring textual content. For those who’re so inclined, you possibly can flip a site identify that you simply personal into your username — so, for instance, I’m identified on Bluesky as @amanda.omg.lol.
The app itself capabilities very similar to a bare-bones X, the place you possibly can click on a plus button to create a publish of 256 characters, which might additionally embody pictures. Posts themselves might be replied to, retweeted, preferred and, from a three-dot menu, reported, shared by way of the iOS Share Sheet to different apps, or copied as textual content.
You possibly can seek for and observe different people, then view their updates in your “Home” timeline. Beforehand, the Bluesky app would characteristic in style posts in a “What’s Hot” feed. That feed has since been changed with an algorithmic and customized “Discover” feed that includes extra than simply trending content material.
For brand new customers, Bluesky launched a “Starter Pack” characteristic, which creates a curated checklist of individuals and customized feeds to observe as a way to discover attention-grabbing content material proper out of the gate. You could find TechCrunch’s Starter Pack proper right here.
Consumer profiles comprise the identical form of options you’d anticipate: a profile pic, background, bio, metrics and the way many individuals they’re following. Profile feeds are divided into two sections, like X: posts and posts & replies. In January 2025, Bluesky additionally added a brand new video tab to person profiles.
There may be additionally a “Discover” tab within the backside middle of the app’s navigation, which provides extra “who to follow” options and a working feed of just lately posted Bluesky updates. In January 2025, Bluesky additionally launched a vertical video feed to compete with TikTok.
We’ve additionally put collectively a useful information on use Bluesky right here.
Who’s on Bluesky?
By the start of July 2023, when Instagram’s Threads launched, Bluesky topped 1,000,000 downloads throughout iOS and Android. Notable figures like Rep. Alexandria Ocasio-Cortez, Mark Cuban, Quinta Brunson, Dril, Bizarre Al Yankovic, Guillermo del Toro, Barbra Streisand, and even Brazil President Luiz Inácio Lula da Silva have migrated to Bluesky.
Bluesky can also be house to information organizations like Bloomberg, The Washington Put up, and naturally, TechCrunch! Since August 2024, Bluesky can also be now permitting heads of state to enroll and be a part of the platform for the primary time.
Does Bluesky work identical to X?
In some ways, sure. Up till just lately, Bluesky didn’t have DMs like X, however these have since been applied. However DMs on Bluesky are at the moment restricted to one-to-one messages, not group messages. Bluesky has additionally stated it’s excited by implementing one thing just like X’s Neighborhood Notes characteristic. Moreover, X doesn’t use a decentralized protocol like ActivityPub or AT. Bluesky has additionally been testing a Trending Subjects characteristic and creating its personal picture sharing app known as Flashes, which is predicted to be launched in beta quickly.
In October 2024, Elon Musk introduced that X’s block characteristic would work in another way than it has previously. The brand new block performance permits customers you could have blocked to view your posts and your profile, however not the flexibility to work together together with your posts. Some customers imagine this replace to be a security concern, resulting in an inflow in Bluesky sign-ups as its block characteristic is extra conventional.
In one other transfer that separates Bluesky from X, the social community stated it has “no intention” of utilizing person content material to coach generative AI instruments as X applied a brand new phrases of service that permits the platform to prepare AI fashions on public posts. However that doesn’t cease third events from doing so.
Whereas Bluesky was initially kicked off as a challenge convened by Jack Dorsey in 2019 when he was CEO of Twitter, the social app has been an unbiased firm since its inception in 2021.
Is Bluesky free?
Sure, and it’s now open to the general public.
How does Bluesky generate income?
Bluesky’s aim is to search out one other means to maintain its community exterior of promoting with paid companies, so it could possibly stay free to finish customers. On July 5, 2023, Bluesky introduced further seed spherical funding and a paid service that gives customized domains for finish customers who wish to have a singular area as their deal with on the service. Bluesky has additionally emphasised that it doesn’t wish to “require selling user data for ads” as a way to monetize its platform.
In November 2024, Bluesky introduced it raised a $15 million Sequence A spherical and is creating a subscription service for premium options. Bluesky, nonetheless, famous its subscription mannequin is not going to observe within the footsteps of X’s “pay to win” premium choices. Customers have noticed mockups teasing the subscription characteristic, dubbed Bluesky+, which may embody options like larger high quality video uploads and profile customizations.
In December 2024, Peter Wang introduced a $1 million fund, dubbed Skyseed, that may supply grants to these constructing on Bluesky’s open supply AT Protocol.
Is Bluesky decentralized?
Sure. Bluesky’s staff is creating the decentralized AT Protocol, which Bluesky was constructed atop. In its beta section, customers can solely be a part of the bsky.social community, however Bluesky plans to be federated, that means that limitless individually operated communities can exist throughout the open supply community. So, if a developer exterior of Bluesky constructed their very own new social app utilizing the AT Protocol, Bluesky customers may bounce over to the brand new app and port over their current followers, deal with and information.
“You’ll always have the freedom to choose (and to exit) instead of being held to the whims of private companies or black box algorithms. And wherever you go, your friends and relationships will be there too,” a Bluesky weblog publish defined.
Is Bluesky safe?
In October 2023, Bluesky added electronic mail verification as half of a bigger effort to enhance account safety and authentication on the community. The addition is a vital step ahead when it comes to making Bluesky extra aggressive with bigger networks like X, which have extra strong safety controls. In December 2023, Bluesky allowed customers to choose out of a change that may expose their posts to the general public internet following backlash from customers.
Is Bluesky customizable?
Sure. In Might 2023, Bluesky launched customized algorithms, which it calls “custom feeds.” Customized feeds enable customers to subscribe to a number of completely different algorithms that showcase completely different sorts of posts a person could wish to see. You possibly can pin customized feeds that may present up on the prime of your timeline as completely different tabs to select from. The feeds you pin, or save, are situated underneath the “My Feeds” menu within the app’s sidebar.
In March 2024, the corporate introduced “AT Protocol Grants,” a brand new program that may dole out small grants to builders as a way to foster progress and customization. One of many recipients, SkyFeed, is a customized device that lets anybody construct their very own feeds utilizing a graphical person interface.
Is Bluesky on iOS and Android?
Sure. Bluesky rolled out to Android customers on April 20 and was initially launched to iOS customers in late February. Customers can entry Bluesky on the internet right here.
How does Bluesky deal with misinformation?
After an October 2023 replace, the app will now warn customers of deceptive hyperlinks by flagging them. If hyperlinks shared in customers’ posts don’t match their textual content, the app will supply a “possibly misleading” warning to the person to alert them that the hyperlink could also be directing them someplace they don’t wish to go.
In December 2024, the Bluesky Security staff posted that the corporate up to date its impersonation coverage to be “more aggressive,” including that “impersonation and handle-squatting accounts will be removed.” The corporate stated it’s additionally exploring options to its present area deal with verification course of.
Has Bluesky had any controversies?
Bluesky has been embattled with moderation points since its first launch. The app has been accused of failing to guard its marginalized customers and failing to reasonable racist content material. Following an argument in regards to the app permitting racial slurs in account handles, annoyed customers initiated a “posting strike,” the place they refused to interact with the platform till it established guardrails to flag slurs and different offensive phrases in usernames.
In December 2024, Bluesky additionally confronted criticism when author and podcast host Jesse Singal joined the platform. Singal has been cataloged by GLAAD’s Accountability Challenge for his writings on transgender points and different issues. Bluesky customers have reported Singal’s account en masse, main the corporate to ban him, reinstate him, after which label his account illiberal by its moderation service.
What moderation options does Bluesky have?
In December 2023, Bluesky rolled out “more advanced automated tooling” designed to flag content material that violates its Neighborhood Pointers that may then be reviewed by the app’s moderation staff. Bluesky has moderation options just like ones on X, together with person lists and moderation lists, and a characteristic that lets customers restrict who can reply to posts. Nevertheless, some Bluesky customers are nonetheless advocating for the flexibility to set their accounts to personal.
In March 2024, the corporate launched Ozone, a device that lets customers create and run their very own unbiased moderation companies that may give customers “unprecedented control” over their social media expertise. In October 2024, Bluesky joined Instragram’s Threads app in an effort to courtroom customers who have been annoyed by Meta’s moderation points.
In January 2025, Bluesky revealed its 2024 moderation report that stated it noticed a 17x enhance carefully reviews following the fast progress on the platform. The report additionally famous that the biggest variety of reviews got here from customers reporting accounts or posts for harassment, trolling, or intolerance — a difficulty that’s plagued Bluesky because it’s grown. To satisfy the calls for attributable to this progress, Bluesky elevated its moderation staff to roughly 100 moderators and can proceed to rent.
What’s the distinction between Bluesky and Mastodon?
Although Bluesky’s structure is just like Mastodon’s, many customers have discovered Bluesky to be extra intuitive, whereas Mastodon can come off as inaccessible: Selecting which occasion to affix looks like an unattainable process on Mastodon, and longtime customers are very defensive about their established posting norms, which might make becoming a member of the dialog intimidating. To stay aggressive, Mastodon just lately simplified its sign-up move, making mastodon.social the default server for brand spanking new customers.
Nevertheless, the launch of federation will make it work extra equally to Mastodon in that customers can choose and select which servers to affix and transfer their accounts round at will.
Who owns Bluesky?
Although Jack Dorsey funded Bluesky, he’s not concerned in day-to-day improvement and not sits on the corporate’s board. The CEO of Bluesky is Jay Graber, who beforehand labored as a software program engineer for the cryptocurrency Zcash, then based an event-planning website known as Taking place.
You probably have extra FAQs about Bluesky not lined right here, depart us a remark under.
