Why a Shaun of the Useless LEGO set was rejected

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A fan-created model of The Winchester from Shaun of the Useless made it to the evaluate part however was finally rejected by LEGO.

Whereas the zombie apocalypse rages, there’s actually just one true plan: go to the Winchester, have a pleasant chilly pint and watch for all of it to blow over. However that may not work out within the LEGO model of Shaun of the Useless. No, we’re not speaking about an upcoming LEGO Shaun of the Useless film or online game (though how superior would that be?), however reasonably an precise LEGO Shaun of the Useless that was so near being put into manufacturing…till it was deemed that the blood, language and beer won’t be applicable for his or her demographic.

Right here’s how the bricks fell: Within the early 2010s, LEGO and Shaun of the Useless fan Yatkuu (actual title Greg Coquelz) submitted his thought for a set primarily based round pub The Winchester, a central location within the 2004 zom-com. This was a part of the model’s LEGO Concepts (previously Lego Cuusoo) initiative, wherein brick lovers the world over have an opportunity to see their creations come to life. The final thought is {that a} LEGO fan creates an thought – whether or not authentic or from an IP – and sees if it could get 10,000 on-line supporters. If it does, it then strikes on to a evaluate part. (That is how the upcoming Jaws set got here to be.) It was right here {that a} block was placed on the set.

After hitting the required variety of supporters – partially because of Simon Pegg brazenly praising the design – LEGO put the Shaun of the Useless set into the evaluate part, though it will quickly be stamped as “not approved”, with the corporate stating, “All LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.”

That was all it took for Yatkuu’s design to be smashed to bits. It was particularly disappointing as a result of they beforehand gave him a hopeful message of, “Since Shaun of the Dead is a comedy, and you present your work in a humorous fashion, we believe this is within the realm of the LEGO company brand standards on violence. Note that the zombie theme does put this project at the edge of what we produce, however we recognize that the LEGO Group produces other products where themes of violence and death play a significant role.”

Whereas it’ll by no means make it to cabinets, this Shaun of the Useless LEGO set did appear to be a devoted tribute to the film, with superior particulars on the characters (Shaun’s minifigure has purple on him!) and interiors (there’s the jukebox that performs “Don’t Stop Me Now!”). Certain, some may see some “adult content” in right here, nevertheless it’s not like minifigure Ed is asking his fellow blokes if he can get of these c*nts a drink…

Would you have got bought the Shaun of the Useless LEGO set? Do you suppose LEGO had a ok cause to skip it?

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