Internet publishing platform WordPress is introducing an early model of an AI improvement software, which CEO Matt Mullenweg described as a “V0 or Lovable, but specifically for WordPress” — V0 and Lovable being references to fashionable “vibe coding” companies for constructing software program utilizing prompt-based, AI interfaces. Mullenweg launched the brand new WordPress AI software, referred to as Telex, on the firm’s WordCamp US 2025 convention in Portland final week, alongside different AI experiments.
Throughout his keynote tackle, Mullenweg briefly demonstrated how Telex would enable customers to create Gutenberg blocks — or the modular bits of textual content, photographs, columns, and extra — that make up a WordPress web site. He confirmed off how one developer used the brand new software to make a easy advertising animation.
Obtainable by itself area at telex.automattic.ai, Telex right now is labeled as “experimental.” To make use of the service, you kind in a immediate for what kind of content material block you wish to produce, which is returned as a .zip file you’ll be able to set up as a plugin to a WordPress web site or WordPress Playground. (The latter being the platform that allows you to run WordPress in an internet browser on any gadget with out a host.)
The launch follows WordPress’s announcement earlier this 12 months that it was forming an AI group to steward the event of AI merchandise that align with the corporate’s long-term objectives.
Early testers discovered that Telex nonetheless has a methods to go, as a number of take a look at initiatives failed or wanted further work to run correctly.
Although Mullenweg did stress that Telex was nonetheless a prototype, he was bullish on the potential for AI to additional the WordPress mission over time.
“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it,” Mullenweg stated.
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The CEO additionally admitted there have been elements of AI’s progress that might be scary, given the hype and the discuss AI doubtlessly being a bubble, however that didn’t overrule his pleasure.
“At the core of it, there is a seed of something, which is so enabling,” he stated of AI. “It is an incredibly exciting time to be building for WordPress.”
Mullenweg additionally confirmed off one other easier AI software, constructed with an hour or two of labor throughout Contributor Day, which supplied a WordPress assist assistant contained in the browser. And he spoke of his favourite AI browser — Perplexity’s Comet — which might enable customers to work together with WordPress from its interface.
As for the authorized drama that’s been surrounding the corporate over the previous 12 months or so, Mullenweg solely supplied a quick replace. The corporate has been engaged in a dispute with internet hosting supplier WP Engine, which Mulleweg alleges is profiting off the work WordPress does, with out contributing sufficient again. He needs WP Engine to subsequently license the WordPress trademark, which he says confuses clients about its affiliation with the corporate.
“The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts,” Mullenweg stated. “If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.”
